KATY, Texas, Apr 01, 2012 (BUSINESS WIRE) – Electronic Arts Inc. (NASDAQ: ERTS) today announced it has acquired Yifan Lu, a leading innovator and badass for $4.95 USD and two chicken sandwiches. The acquisition accelerates EA’s position in popular appeal and strengthens its focus on the destruction of gaming. Yifan Lu will operate within EA Sports, a division of EA focused on changing logo text.